Non Olet

pecunia non olet

Mar 5
“If you have a bigger installed base of customers than your competitors do, you can get volume discounts on raw materials. You can choose to pass the savings on to customers. Or rather, you can charge the same price as your competitors but add some features that their products don’t have. This “premium” strategy is a better moat in the long run than a “discount” strategy because consumers tend to feel stronger emotions about owning something special than they do about saving money. Share of mind is priceless. Disney has it. LVMH has it. Porsche has it. Apple has it. Being the low-cost producer is only great for products that people assume are identical–and that applies to a very narrow range.” Who owns Motorola Mobility? People who live under rocks. Xoom is going to flop. « STABLEBOY SELECTIONS

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